"More options, more problem" ~Scott Belsky

UX design is a hyped-up term that has been buzzing around since HCI came into place. UX is crucial for everything in our surroundings. It is a satisfaction that a consumer gets after using the product and makes sure that the customer returns to the product again. So, what exactly is UX? This article will cover the basics of UX design and its importance. Let's dive deeper because design matters!

What is UX Design

UX is basically made up of two terms: user and experience. This compound word covers everything related to the user and their experiences. UX design is about giving an unforgettable experience to the user. The experience could be terrible, or it could be wonderful; it is in the hands of a UX designer. Besides being a technical domain, it covers several disciplines like psychology, statistics, graphic design, product management, and content strategy. All that designing is done only for one purpose - to solve a problem. The design of any product is not done with the business in mind. It is, in fact, done by making allowances for the user's needs, so that users keep coming back for that experience.

Importance of UX Design

From Chinese Feng Shui in 4000 BC to Norman's psychology of Everyday Things, UX has been existing in multiple forms. The question is why is the User Experience so important? The easiest answer is that it solves a user's problem. The target is to keep the consumer coming back to your product, and it is only achieved by an experience that is wonderful and practical. That is indeed a great way to keep the consumers loyal. Excellent User Experience can be attained with usability, usefulness, and desirability. The thing is one must listen to their customer because they will teach a lot!

Conclusion

Simply put, UX is an evolving field. What it means to one person might mean something else to another. The main target is to identify the needs and address them with a great user experience.